Smells a lot like Pine tar, which is only to be expected I suppose. As there is not a list of ingredients on the site and the label was illegible, I'm going by-guess and by-golly here; fair bet, though, as the soap is black and has the shape of -- wait for it -- a small pile of coal!
The scent might be somewhat off-putting to those who haven't used such before, but I found it rather pleasant.
It was recommended to me by one of the owners as being good for psoriasis and would be good as a shampoo (as the ps is most prevalent on my scalp and I'm not planning to shave my head...). In fact, it seems to be doing less well for the patches on my face than the Lush Sea Vegetable bar I was using, and my hair and scalp are tanglier and itchier, respectively, than with Aussie Mega shampoo.
Not real impressed.
Further reviews as the products get here.
(Called about damaged shipment Nov 25. Replacement has not yet arrived.)